The Dangers of Discounting and What You Should be Doing Instead
Discounts, when misused (i.e. being used too often or too regularly), can have negative effects on expected prices and brand perception. Instead of focusing solely on reducing prices, you could instead be adding value to your offering; delivering beyond your customer’s expectations.
Why Discounting Is Bad For Your Brand (And What To Do Instead) - The Good
2023年10月3日 · If you’re losing customers because of poor traffic quality, bad copywriting, confusing site structure, or a lack of social proof, a discount might help you catch some of those dripping dollars. But discounting will never address the root cause — a bucket can’t plug holes in the sales funnel.
Considering a Sales Discount? Here's What You Need to Know - HubSpot …
2022年2月17日 · Everybody loves a deal — or do they? Lowering prices — also known as implementing a sales discount — might seem like a surefire way to turn heads and generate interest in your business, and in many cases, it can do just that. But there are a lot of layers and potentially negative implications to consider when offering one.
The Advantages and Disadvantages of Discounts - Omnisend …
2023年10月25日 · Here are some compelling reasons why businesses of the day should offer product discounts: Acquiring new customers: Word of lower prices or time-sensitive offers (like flash sales) can be enough to bring in new customers.
Will Discounting Hurt Your Brand? - Forbes
2020年7月17日 · A strong brand can carefully execute a discount and be better off for it, but if a discount is mishandled, a brand can experience long-term consequences to its bottom line.
The Downside of Discounting: Why Discounts Devalue Your Brand …
2023年10月17日 · Discounts can devalue your brand and train customers to expect discounts all the time. Higher discounts might lead to a decrease in your profit margin, hurting your business in the long run. Focus on your product’s unique value proposition and find creative ways to attract and retain customers without resorting to frequent discounts.
The Art Of Discounting: What Works Now? What Doesn’t? - Forbes
2021年2月16日 · Discounting services or products can be tricky, particularly during tumultuous times, so how do you discount just enough that the promotion attracts new customers or increases sales without...
Discounting Do’s and Don’ts - MIT Sloan Management Review
This research specifically tested how framing effects can cause promotions and discounts to fail. It compared consumer interest, number of purchases and drop-off rates for discounts that were presented in dollars ($5 off), percentages (10% off) and value (buy-one, get-one-free).
The Pros and Cons of Offering Discounts and Promotions - BillClap
From increased sales and customer loyalty to improved cash flow and customer experience, discounts and promotions can be an effective way to attract new customers and retain existing ones. However, it's important for businesses to carefully consider the potential drawbacks and to ensure that any discounts or promotions align with their overall ...
Discounting 101: Good or bad for business? - NIIC
2019年3月7日 · Too frequent of discounts erode this perceived value and needlessly lower a customer’s willingness to pay. The good news is there are viable alternatives to discounting. You can achieve a win-win strategy for both your company and your customers without cannibalizing your revenue. Here are two proven techniques.