The campaign not only imagines the Google Shopping experience as a virtual Diwali mela that calls out to shoppers with its dazzling offers, but also helps them find exactly what they are looking for ...
Comedy creators dominate the list, followed by creators specialising in technology, travel, and photography in The Goat Agency's Top 100 Digital Stars of 2024 list.
The Salt Inc founder and CEO provides three cardinal rules for B2B ad agencies to strike a balance between creative innovation and calculated risk-taking while creating successful campaigns.
The Salt Inc founder and CEO provides three cardinal rules for B2B ad agencies to strike a balance between creative innovation and calculated risk-taking while creating successful campaigns.
Droga, the CEO of Accenture Song, spoke to Campaign's UK editor, Maisie McCabe, at the recent Ciclope event about the evolving role of creativity and the need for growth and relevance in advertising.
To win over these buyers, brands must move beyond trends and tap into the power of social connections, which shape their shopping decisions and loyalty.