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Campaign Asia
16 小时
Why print is an enduring force for advertisers
In a world fixated on quick wins and bottom-line results, print advertising has come to stand as a testament to ...
Campaign Asia
16 小时
Apple's brand value dips for the first time in 25 years: Interbrand report
Nvidia, Pandora, Range Rover, and—making history—the Jordan brand join Interbrand's ranking this year. This marks the first ...
Campaign Asia
1 天
Anti-fraud programmes ‘saved US advertisers $10.8 billion in 2023’
Resulting in a 92% reduction in potential adspend losses, US advertisers were saved billions of ad dollars courtesy of ...
Campaign Asia
1 天
Top 10 brands a decade on: How Disney and Samsung outflanked Boeing and Volkswagen
The behaviour of once iconic brands like Boeing and Volkswagen, ranked highly in 2014 have now dropped out of the new ...
Campaign Asia
3 天
Creative Minds: Brett Colliver swapped design for ads—and hit creative gold
Esperance, Australia. Places lived and worked: Perth, Melbourne, Australia and Auckland, New Zealand. Pronouns: He/him. CV: Chief creative o ...
Campaign Asia
3 天
How AI and algorithms will shape the future of media: Dentsu Media Trends report 2025
Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem ...
Campaign Asia
3 天
How brands can make dynamic pricing fairer for customers
The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute ...
Campaign Asia
3 天
Is SearchGPT the 'Grim Reaper' for Google rankings?
With SearchGPT's arrival looming on the horizon, how will AI search may impact businesses? Here’s what marketers need to know ...
Campaign Asia
3 天
Lorenzo Luiso
Articles written by Lorenzo Luiso ...
Campaign Asia
4 天
Nearly half of Singaporean companies reluctant to hire employees with mental health ...
As the region observes World Mental Health Day, a new report from Intellect reveals that only 34% of companies across ASEAN ...
Campaign Asia
4 天
Burnout in adland: What can you do to help?
With over 15 years in the ad industry, Annabelle Black exposes the silent epidemic of burnout and calls for an urgent shift ...
Campaign Asia
4 天
Annabelle Black
With over 15 years in the ad industry, Annabelle Black exposes the silent epidemic of burnout and calls for an urgent shift in how it's addressed—urging both employees and leaders to take action ...
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