In an open letter to employees last month, Starbucks’ new CEO, Brian Niccol talked about what he thinks the biggest problems ...

To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...

Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

If you've ever been tempted to buy one of those eye-catching cups while online at Starbucks, this might make you think twice.

Tressie Lieberman, executive vice president, global chief brand officer at Starbucks. (Starbucks Photo) Tressie Lieberman is ...

The coffee chain is pulling promotional offers through its mobile app to get customers to pay full price for its coffees and ...

Starbucks (SBUX) is looking to find itself — but in that search, it’s unlikely to do away with its most popular drinks, even ...

New CEO Brian Niccol’s strategy is to reestablish Starbucks as a premium brand, and recent changes show it’s moving in that ...

Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive to lead a key priority for new boss Brian Niccol: ...

Starbucks on Friday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in ...

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.