Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

The official X (formerly Twitter) account of Akatsuki and Kadokawa 's Hachigatsu no Cinderella Nine smartphone game announced on Thursday that the game will end its service on December 17 at 5:00 p.m.

Just in time for holiday shopping, The Toy Book’s consumer-facing sister publication, The Toy Insider, has unwrapped the top ...

The Toy Insider, the toy industry's most influential organization and the No. 1 toy resource for parents and gift-givers, ...

October is full of tricks, but these Halloween toys are all treat. From baby toys and toddler faves to games for tweens and ...

The October Steam Next Fest has arrived, which means that there are plenty of stunning indie demos to hop into - and Luma ...

DG Deal Days: On top of everyday low prices on toys, DG Deal Days runs weekly from Halloween to Christmas with promotions ...

Sean Piper said people traverse the flight of stairs to get to PCA Designer Toys in Keller for a myriad of reasons, but the ...

Officially launched last Fall, the diner sets a playful, sensory-rich scene where Jellycat’s food-themed plush toys are not ...

In the demo play the first three chapters of this magical journey, and get to know the main love interests at the amusement park! Discover Emma's origins and why the other characters are unable to ...

Pokémon, Madam Alexander dolls, Dungeons & Dragons merch, a treasure trove of plushies, original Snoopy memorabilia.

Though McDonald’s has been around in the U.S. since 1940, Japan didn’t welcome the fast food chain until 1971. Happy Meals were rolled out in 1979—called “Happy Sets” in Japan—and since then, they’ve ...