The USC Trojans star JuJu Watkins signed the Nike deal in October 2022 when she was a senior in high school. The post JuJu ...

The power forward talks tunnel walks, building a basketball career, and why he prefers to leave his outfits unplanned.

Check out what the Ohio State Buckeyes will be wearing via LeBron James. Check our Sneakers news for more breaking content!

Leo Messi and Adidas are linked together as much as any athlete and brand in professional sports. So it makes perfect sense ...

The Metropolitan Museum of Art announced the Costume Institute’s spring 2025 exhibition: “Superfine: Tailoring Black Style." ...

Nike already has a stacked group of men’s talent, including LeBron James, Jayson Tatum, and Kevin Durant. However, it is ...

There's a torch to be passed — and taken — when it comes to the next group of U.S. basketball stars. Are the top two 2019 ...

We decode the history between the world of basketball and sneakers from the first Chuck Taylors to the monumental Air Jordans ...

Duke University is known as a Nike school. However, freshman Cooper Flagg made headlines by signing a shoe deal with New ...

Shoes have long been intertwined with celebrity culture, often becoming symbols of personal style, status or even social ...

In a recent interview, Shaquille O'Neal names his all-time starting five, excluding LeBron James, igniting a firestorm of reactions from fans and analysts alike.

LeBron made $44.5 million via his contract with the Lakers, with another $75 million coming from off-the-court earnings. James has a lifetime deal with Nike that's allegedly worth over $1 billion ...