Big Sean and Pharrell in the early 2000s. BAPE’s collaborations with rappers, such as the Bape Sta Low Kanye West College Dropout, elevated the brand’s status and solidified its role in ...
this medium didn’t really gain traction as a marketing tool until the early 2000s. Microsoft introduced its blog Channel 9 in 2004 (which was aimed at developers) and other brands began to test ...