The latest move is thought to be the fourth time in six years the chocolate maker has cut the size of its traditional selection box. In 2020, it shrunk the size of the Fudge in the box by 12 per cent.
Cadbury has been criticized by consumers for downsizing its classic Santa Selection Box and replacing the beloved Double Decker with a smaller caramel Freddo. The move, labeled 'shrinkflation' by ...