Fashion marketing is known for pushing boundaries. In 2023, Louis Vuitton and Yayoi Kusama took over buildings with creative ...

Practical purpose and the resurgence of long-form content are among the trends topping the agenda of Creativebrief’s Industry ...

As winter approaches GB Snowsport, the organisation responsible for managing Britain’s Olympic and Paralympic ski and ...

Memorable. Blending in means dull and dull is the greatest waste of a big sparkly budget there is. I can retell them to ...

In an age of uncertainty consumers are seeking solace in impulse purchases, but industry experts brands need to tread ...

Adoption of electric vehicles seems to have hit some speed bumps. Changing government policies, slowing sales and trade ...

Creative Equals calls for leaders to invest in Creative Equals Business, the leadership training programme for women and ...

This thought was the genesis of our research. If athletes themselves make sport unmissable, surely the relative lack of ...

At the IPA Effectiveness Awards Conference (9th October), the IPA launched its new study into agency effectiveness levels.

Papa Johns launched the unexpected product on National Pepperoni Pizza Day on the 20th of September. The new product and PR ...

It’s a CAKE, you biscuit! Our new campaign for Jaffa Cakes finally ends the nation’s cake/biscuit debate, confirming once and ...

A photo stunt outside the Houses of Parliament aims to raise awareness of the lack of support people with CP receive ...