Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers.

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While marketing around taboo topics like sexual wellness, body hair grooming, cannabis and alcohol has its difficulties ...

How McDonald's has transformed its marketing organization, from launching a loyalty program to revamping its data ...

The CMO role is evolving—yet again. Tim Ringel, Global CEO of Meet the People, details ways the most effective CMOs are ...

Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI ...

Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online ...

Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience ...

Irish whiskey brand Jameson sponsors several NFL teams, but it doesn’t have an official sponsorship deal with the league. Nor ...

The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.