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18 小时
Dany Garcia of Seven Bucks Productions on universe-building as a family affair
The company’s co-founder writes about working with her brother to tell stories with meaning, excitement and joy.
10 小时
Why Q5 is TikTok's Golden Opportunity for Advertisers
Discover why Q5 is TikTok's golden opportunity for advertisers to drive post-holiday sales with high-intent shoppers and less ...
14 小时
Meta lets brands shut off comments on Facebook and Instagram ads—what marketers should know
Social media sites devise new ways to control advertising quality even after a key industry group was hobbled.
Opinion
11 小时
Opinion
Why agencies should get out of the service business
The most persistent client criticism of agencies is that they have become too submissive and reactive. Surveys of client ...
Opinion
18 小时
Opinion
Why agencies must stop being servants to marketers
The most persistent client criticism of agencies is that they have become too submissive and reactive. Surveys of client ...
15 小时
Supercharge social strategy with employee influencers
Why your Gen Z employees are the most reliable, authentic creators for your brand, and how amplifying their ...
19 小时
Mediahub appoints Initiative executive as new US CEO
Interpublic Group of Cos.’ Mediahub has found its new U.S. CEO. Nicole Estebanell steps into the role after serving as global ...
19 小时
5 AI takeaways from Advertising Week 2024
From Perplexity's search ad business to a performance art piece that channeled a chatbot, AI was the talk of the town.
13 小时
13 creative campaigns to know about today
Today’s campaigns include a fresh new (yet throwback) name and look for Mountain Dew; an eye-popping Axe spot from Juan Cabral; and Wendy’s excellent introduction of the Krabby Patty Kollab Burger ...
1 天
How Bose is marketing its new clip-on earbuds
Bose Chief Marketing Officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open earbuds.
15 小时
Brandon creative director on leadership and the power of indie agencies
Breaking and Entering Media’s latest episode features the creative director on building a versatile skill set.
1 天
Why Apple’s global brand value declined for the first time in 25 years—inside the ...
The Omnicom consultancy calculated brand value for Apple, Nike, Tesla and others based on financial performances between ...
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