有星巴克中国相关人士告诉虎嗅，在2022~2023年行业内的价格战愈演愈烈，星巴克中国并没有选择通过降价去应对这个竞争。“星巴克在中国，试图守住基本盘用户，并提高核心用户的复购率。” ...

Just as he did in his early tenure with Chipotle, when he referred to the brand as “invisible,” new CEO Brian Niccol wants to ...

Starbucks workers said in a recent survey few stores are adequately staffed, and less than half had equipment that reliably ...

Starbucks is reportedly reversing a push into frequent promos as its new CEO, Brian Niccol, looks to reestablish the brand's ...

Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol ...

CEO Brian Niccol said in a town hall that he wanted to re-emphasize the company’s positioning as a premium brand ...

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

This is one of several major shifts currently underway at the coffee giant, which has seen two consecutive quarters of ...

For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...