Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

Just in time for holiday shopping, The Toy Book’s consumer-facing sister publication, The Toy Insider, has unwrapped the top ...

There's bound to be something any child (or child at heart) will love in The Toy Insider's Holiday Gift Guide for 2024.

The kids in your life are sure to love Nintendo's adorable Alarmo, but couples may want to think twice about the chaos it'll ...

Thu Oct 17 2024 at 06:30 pm to 10:00 pm (GMT-04:00) ...

Pokémon, Madam Alexander dolls, Dungeons & Dragons merch, a treasure trove of plushies, original Snoopy memorabilia.

Kids who regularly use their imaginations to pretend play develop better social skills and vocabulary than kids who do not.

One of the latest additions to the Pokémon marketplace is the new-look Pokémon Trading Card Battle Academy, fresh off the ...

Pokemon and Build-a-Bear team up once again to introduce an iconic Gen 1 Ground-Type to the lineup of huggable plush ...

Sean Piper said people traverse the flight of stairs to get to PCA Designer Toys in Keller for a myriad of reasons, but the ...

According to National Museum of Play's official website, the twelve National Toy Hall of Fame finalists were selected as part of their annual Player's Choice ballot. A method where toy fans can submit ...

These 12 toys represent the wide range of play — from strategic to whimsical to physical — and present many playful matchups. The selection judges and public will have some tough decisions this year!” ...