Pokémon, Madam Alexander dolls, Dungeons & Dragons merch, a treasure trove of plushies, original Snoopy memorabilia.

Pokemon and Build-a-Bear team up once again to introduce an iconic Gen 1 Ground-Type to the lineup of huggable plush ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

Just in time for holiday shopping, The Toy Book’s consumer-facing sister publication, The Toy Insider, has unwrapped the top ...

Sean Piper said people traverse the flight of stairs to get to PCA Designer Toys in Keller for a myriad of reasons, but the ...

The Pokemon-themed Lite Brite includes three different Pikachu templates and has four light modes.

While many toy, game, and collectibles manufacturers will be exhibiting and selling products on the show floor, several ...

This holiday season, Dollar General (NYSE: DG) is unveiling a new holiday toy guide and deals to spread joy to customers with ...

There's bound to be something any child (or child at heart) will love in The Toy Insider's Holiday Gift Guide for 2024.

Fake Pokémon cards were everywhere, but there were ways to tell. This 10-year-old could spot a counterfeit from a mile away.

Though McDonald’s has been around in the U.S. since 1940, Japan didn’t welcome the fast food chain until 1971. Happy Meals were rolled out in 1979—called “Happy Sets” in Japan—and since then, they’ve ...

The Toy Insider, the toy industry's most influential organization and the No. 1 toy resource for parents and gift-givers, ...