A Louisiana-based company, Tigeraire, rejected Tiger Woods’ Sun Day Red trademark filing because it believes SDR ‘hijacked’ its logo.

In May, when Tiger Woods launched his new golf apparel line Sun Day Red in partnership with TaylorMade Golf, he told a story explaining the background of the company’s logo. The design includes a leaping tiger with 15 stripes,

Tiger Woods' Sun Day Red has filed a lawsuit in the U.S. District Court after being accused of Tigeraire of 'hijacking' their logo.

Sun Day Red, the apparel and lifestyle brand that launched in February by Tiger Woods and TaylorMade, is in a trademark dispute with Tigeraire, a company that makes cooling products for athletes,

Tiger Woods didn't waste any time launching a new brand after ending his longtime partnership with Nike at the start of the year, but the venture dubbed

In May, when Tiger Woods launched his new golf apparel line Sun Day Red in partnership with TaylorMade Golf, he told a story explaining the background of the company’s logo. The design includes a leaping tiger with 15 stripes,

Sun Day Red, the clothing brand launched earlier this year by Tiger Woods and TaylorMade, has been hit with a legal challenge over the trademark of its logo

Tiger Woods launched his Sun Day Red apparel brand in conjunction with TaylorMade Golf back in February at the Genesis Invitational in Los Angeles. The name Sun Day Red is a clear play on Woods' penchant for wearing red on Sundays on the golf course,

Tiger Woods' Sun Day Red has been accused of copying another company's logo and is now involved in a trademark dispute