(And when teens couldn't be bothered to talk to us, I consulted that contemporary consumerist oracle, TikTok.) Here's what I learned: It all comes down to quality, style and cool factor.

Lululemon Athletica and Nike have long reigned as the hottest brands for American teenagers. But a new survey suggests they ...

Nike is both the top clothing and footwear brand for teens, handily beating out brands like Adidas and lululemon. Beauty is a big spending category for teens, who spend nearly $350 annually on ...

Shop from brands like lululemon ... this will cross off your cool gifts for teens category. For more options, check out our guide to the best over-ear headphones. Chunky gold hoops are highly ...

Prime - time viewers saw Tommy Wright and Jade Dyer, both 18, writhing under a duvet in Teen Big Brother ... "Big Brother is a brand that we know 85 per cent of young people relate to, enjoy ...

Piper Sandler says Stanley's multi-colored insulated cups still have considerable caché among teens, but the brand's ...

There are tons of teen Halloween costumes that aren't totally lame, and we've got all the best costume ideas right here, from ...

The brand gave ground to New Balance (up four points from last year), Adidas (up two points) and Birkenstock (up one point). On Running continues to gain momentum with teens as it rose to the No.

While Nike continues to be the favorite footwear and apparel brand of teens, it did lose some ground, especially with females, as revealed by Piper Sandler’s 48th semi-annual Taking Stock with ...

told BBC Radio 4's Today programme the brand was now 'probably not as cool as it used to be'. He added: 'That's the problem because teenagers don't necessarily want to shop where their parents ...