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A new season for “King” James also means a new signature sneaker as the lifetime Nike athlete will see his twenty-second signature Nike LeBron model come to fruition. During the start of NBA ...

That includes the NBA's oldest active player - LeBron James. As the Los Angeles Lakers forward prepares for an unprecedented 22nd season, Nike has two new sneaker launches planned for him this month.

Los Angeles Lakers' incoming rookie Bronny James has been the talk of the town since joining his father, LeBron James, in becoming the NBA's first father-son duo to step foot on the court together.

As LeBron James closed in on the NBA’s all-time scoring record last year, Nike wanted a pair of one-of-a-kind sneakers made to commemorate the achievement. The high-profile job didn’t go to an ...

Norris Cole revealed the intricate details behind landing his first Nike deal on the Club 520 Podcast. He recounted that he initially had an Adidas contract in hand. He consequently began wearing the ...

In an Instagram story posted on Saturday, she claimed she was equipped with the best shoes in the game to help her achieve just that, rocking the Nike LeBron ... in line of LeBron James' sneakers ...

During the event, Bronny paid homage to his father and Lakers teammate, LeBron James, by wearing his father's first signature sneaker. Though released over 20 years ago, the Nike Air Zoom ...

GQ. "LeBron James's Billion-Dollar Nike Deal Is This Guys' Doing." Forbes. "The World's Highest-Paid Athletes 2024." Apple Newsroom. "Apple to Acquire Beats Music & Beats Electronics." Bleacher ...

But LeBron has a long history of wearing his retro Nike sneakers in general release colorways at NBA Media Days before they eventually hit shelves. After more than two decades in the NBA ...