BodyArmor CMO Tom Gargiulo outlines the brand's strategy for its NHL sponsorship and discusses its goal to become the number ...

BODYARMOR Sports Drink teamed up with Frisco-based YouTube group Dude Perfect to launch an exclusive new flavor and bottle ...

Timed to coincide with the 2024-2025 football season, and releasing in limited quantities, BODYARMOR, a brand of The ...

Bodyarmor paints itself as a healthier sports drink alternative to giants like Gatorade. The sports drink industry persuades average consumers to believe these beverages will enhance athletic ...

Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...

Their partnership brought a unique perspective to the table, targeting an unmet demand in the sports drinks segment—creating a product free from artificial ingredients, a novel concept at the time.

They also provide a boost of carbohydrates. The body prefers to use glucose as its source of energy. Sometimes it is better to consume isotonic drinks where the carbohydrate source is a concentrated ...

There are three main types of sports drinks; isotonic, hypertonic and hypotonic. Each drink serves a different purpose depending on what type of training you are doing. They are designed to quickly ...

The MLS have responded after fans suggested Lionel Messi could be involved in a potential conflict of interest following ...

The suspect, who was wearing body armor and left uninjured, ran out of the courthouse and tried to enter his vehicle in the parking lot, where he was detained by law enforcement. Responders evacuated ...