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Marketing Week
6 小时
Third-party cookies, rising living costs, AI: 5 interesting stats to start the week
Consumers are fairly evenly split on whether they view cookies positively or negatively. Around one-third view cookies ...
Marketing Week
7 小时
‘Amplify the magic’: Aviva on the ‘evolution’ behind its brand refresh
As part of its rebrand, Aviva has been rolling out a refreshed brand expression, which marketing boss Phoebe Barter believes ...
Marketing Week
14 小时
How brand savvy are B2B marketers really?
Three B2B marketing leaders share why being brand savvy doesn’t mean giving up performance marketing entirely - it is about ...
Marketing Week
3 天
What can McCain’s Grand Prix win teach us? Nothing new
The IPA Effectiveness Awards winner is a case study in the marketing fundamentals that most brands ignore or forget - and ...
Marketing Week
5 天
Consistency is the top-class marketer’s secret weapon
The simplest thing you can do to make marketing more effective is to resist change, and take advantage of the associations ...
Marketing Week
5 天
Tesco expands retail media offering with new measurement framework
Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more ...
Marketing Week
4 天
‘Zero-click immunity’: Why B2B content needs personality to win in the AI age
In a world of AI Overviews, B2B content needs to ditch the neutral objectivity and inject some personality, with deeper dives ...
Marketing Week
3 天
Hendrick’s owner appoints former PZ Cussons and Diageo marketer as CMO
Former PZ Cussons chief marketing transformation officer and ex-Diageo marketer Andrew Geoghegan will join the Glenfiddich ...
Marketing Week
4 天
‘A more transparent approach’: Inside Sky, ITV and Channel 4’s TV measurement tool
In an attempt to give marketers a reason to invest in TV, the three biggest broadcasters have created a tool to quantify TV’s ...
Marketing Week
7 天
‘Marketing is messy by nature’: Tony’s Chocolonely’s CEO on respecting the art of ...
On its mission to end exploitation in cocoa, the retailer is relying on the creativity of marketers to build positive ...
Marketing Week
3 天
Making friends with finance and the power of simplicity: Your Marketing Week
At a basic level, the role of marketing is to make it easy for consumers to recall your product and want to buy it. Yet, ...
Marketing Week
3 天
B2B marketers remain focused on short-term goals ahead of long term
According to Marketing Week’s exclusive new research, the majority of B2B marketers still prefer short-term marketing tactics ...
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