Consumers are fairly evenly split on whether they view cookies positively or negatively. Around one-third view cookies ...

As part of its rebrand, Aviva has been rolling out a refreshed brand expression, which marketing boss Phoebe Barter believes ...

Three B2B marketing leaders share why being brand savvy doesn’t mean giving up performance marketing entirely - it is about ...

The IPA Effectiveness Awards winner is a case study in the marketing fundamentals that most brands ignore or forget - and ...

The simplest thing you can do to make marketing more effective is to resist change, and take advantage of the associations ...

Former PZ Cussons chief marketing transformation officer and ex-Diageo marketer Andrew Geoghegan will join the Glenfiddich ...

On its mission to end exploitation in cocoa, the retailer is relying on the creativity of marketers to build positive ...

At a basic level, the role of marketing is to make it easy for consumers to recall your product and want to buy it. Yet, ...

In an attempt to give marketers a reason to invest in TV, the three biggest broadcasters have created a tool to quantify TV’s ...

According to Marketing Week’s exclusive new research, the majority of B2B marketers still prefer short-term marketing tactics ...

The bank is experimenting with Snapchat in a bid to be on the “leading edge of what is possible”, explains head of social ...

The relationship between eBay and DEPT has spanned 17 years but has evolved at speed over the last 18 months. The full-service digital agency previously handled eBay’s CRM, owned-channel and ...