Fashion marketing is known for pushing boundaries. In 2023, Louis Vuitton and Yayoi Kusama took over buildings with creative ...

Practical purpose and the resurgence of long-form content are among the trends topping the agenda of Creativebrief’s Industry ...

Memorable. Blending in means dull and dull is the greatest waste of a big sparkly budget there is. I can retell them to ...

Adoption of electric vehicles seems to have hit some speed bumps. Changing government policies, slowing sales and trade ...

It’s a CAKE, you biscuit! Our new campaign for Jaffa Cakes finally ends the nation’s cake/biscuit debate, confirming once and ...

View Aqua Card's, That better credit feeling new work by Mr.President for Advertising/Creative, Digital, Integrated marketing ...

In an age of uncertainty consumers are seeking solace in impulse purchases, but industry experts brands need to tread ...

Creative Equals calls for leaders to invest in Creative Equals Business, the leadership training programme for women and ...

Wacl’s Karen Stacey and Claire Sadler on promoting for potential, why kindness is a competitive advantage and busting the ...

As winter approaches GB Snowsport, the organisation responsible for managing Britain’s Olympic and Paralympic ski and ...

This thought was the genesis of our research. If athletes themselves make sport unmissable, surely the relative lack of ...

They feel like biggest thing in the world right now – and certainly one of the biggest marketing opportunities – but just 4 ...