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Campaign Asia
14 小时
Apple's brand value dips for the first time in 25 years: Interbrand report
Nvidia, Pandora, Range Rover, and—making history—the Jordan brand join Interbrand's ranking this year. This marks the first ...
Campaign Asia
14 小时
Why print is an enduring force for advertisers
In a world fixated on quick wins and bottom-line results, print advertising has come to stand as a testament to ...
Campaign Asia
4 天
The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels brand transformation with innovation ...
An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in ...
Campaign Asia
4 天
Burnout in adland: What can you do to help?
With over 15 years in the ad industry, Annabelle Black exposes the silent epidemic of burnout and calls for an urgent shift ...
Campaign Asia
1 天
Anti-fraud programmes ‘saved US advertisers $10.8 billion in 2023’
Resulting in a 92% reduction in potential adspend losses, US advertisers were saved billions of ad dollars courtesy of ...
Campaign Asia
1 天
Top 10 brands a decade on: How Disney and Samsung outflanked Boeing and Volkswagen
The behaviour of once iconic brands like Boeing and Volkswagen, ranked highly in 2014 have now dropped out of the new ...
Campaign Asia
5 天
Woolley Marketing: Is the path for media going backwards or forward?
This month, Darren Woolley tackles the harsh reality of today’s media landscape: Fight a losing battle for transparency or ...
Campaign Asia
10 天
Tech On Me: Apple Intelligence could change the face of email marketing
Email categorisation: iOS 18 will categorise emails into Primary, Transactions, Updates, and Promotions, similar to Gmail's ...
Campaign Asia
7 天
Heinz faces backlash over negative stereotypes in ad
Food company Heinz has apologised after its latest advertising campaign was called out by some for perpetuating racist ...
Campaign Asia
4 天
Iris Worldwide hires global chief creative officer
Iris Worldwide has appointed Menno Kluin, chief creative officer at Ogilvy New York, as global chief creative officer. Kluin ...
Campaign Asia
6 天
The silent exit: Why ageism in advertising continues to force out senior talent
As adland grapples with an ageing workforce, a new study by the Experience Advocacy Taskforce reveals the exodus of seasoned ...
Campaign Asia
6 天
Brands scale new heights with live sport on-board
Whatever your sport, nothing rivals the thrill and excitement of watching it live. And thanks to advances in technology, you ...
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