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Politics
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Campaigns and Elections
5 天
Seasonal Affective Disorder Hits Consultants Different
Win or lose, the weeks after Election Day can be some of the toughest for political campaign strategists to deal with.
Campaigns and Elections
3 天
Report: Republicans Are Ditching Meta and Alphabet for Programmatic Ads in 2024 Campaigns
Republican digital marketers are making a bold shift, bypassing platforms like Meta and Alphabet in favor of less transparent ...
Campaigns and Elections
3 天
How One Consultant Aims to Break Free From the Election Cycle to Win Big
David Mowery launched Pathfinder Public Affairs to retain clients post-election by combining campaign expertise with public ...
Campaigns and Elections
10 天
GOP Strategist: ‘Election Integrity’ Can’t Eclipse GOTV in Tight Contests
Now, the national party committees typically play an outsized role during GOTV season. But Wiley noted that while the RNC is ...
Campaigns and Elections
10 天
Don’t Worry Donors, Fundraising Email Remains a Human Pursuit — For Now
“AI can be really useful, it can be a great assist, but sometimes it makes things up that didn’t happen,” Fiona Cahill, ...
Campaigns and Elections
7 天
Billboards and Other OOH Inventory Await Last-Minute Ad Spend
Campaigns flush from last-minute fundraising can expect some outreach from OOH vendors looking to get placements up before ...
Campaigns and Elections
14 天
Republicans Say They’re Ready For GOTV. Fundraising Down the Stretch Is Another Story
Republicans are no longer playing catch up when it comes to early voting and are using advanced targeting to turn out more ...
Campaigns and Elections
13 天
Election Briefing: Trust and Polling in 2024: Adapting Methodologies for a Changing Electorate
Survey researchers have faced a host of challenges this cycle with technological shifts and changes in voter behavior making ...
Campaigns and Elections
17 天
Ads Remain Focused on Persuasion Despite Need for GOTV
Get insights into the content of political ads in battleground states. Learn what's being said and what's missing in the ...
Campaigns and Elections
12 个月
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