Republican digital marketers are making a bold shift, bypassing platforms like Meta and Alphabet in favor of less transparent ...

Win or lose, the weeks after Election Day can be some of the toughest for political campaign strategists to deal with.

David Mowery launched Pathfinder Public Affairs to retain clients post-election by combining campaign expertise with public ...

Now, the national party committees typically play an outsized role during GOTV season. But Wiley noted that while the RNC is ...

Campaigns flush from last-minute fundraising can expect some outreach from OOH vendors looking to get placements up before ...

“AI can be really useful, it can be a great assist, but sometimes it makes things up that didn’t happen,” Fiona Cahill, ...

Republicans are no longer playing catch up when it comes to early voting and are using advanced targeting to turn out more ...

Survey researchers have faced a host of challenges this cycle with technological shifts and changes in voter behavior making ...

Get insights into the content of political ads in battleground states. Learn what's being said and what's missing in the ...

Explore the impact of AI on the campaign industry job market. Discover how AI is creating new workflows and job prospects.