Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in ...

Just as he did in his early tenure with Chipotle, when he referred to the brand as “invisible,” new CEO Brian Niccol wants to ...

To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...

Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.

Starbucks (SBUX) appoints Tressie Lieberman, a former Chipotle (CMG) executive, as chief brand officer under new CEO Brian ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

This is where it all began… My dream to build a company that fosters respect and dignity, to create a place where we can all ...

Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive to lead a key priority for new boss Brian Niccol: ...

Starbucks is reportedly reversing a push into frequent promos as its new CEO, Brian Niccol, looks to reestablish the brand's ...

If you've ever been tempted to buy one of those eye-catching cups while online at Starbucks, this might make you think twice.

Instagrammable drinks and a comfortable place to hang has turned the struggling chain into a hot spot for kids, but at what ...

Customers and baristas have been pining for a return of the condiment bar ...