In an open letter to employees last month, Starbucks’ new CEO, Brian Niccol talked about what he thinks the biggest problems ...

Just as he did in his early tenure with Chipotle, when he referred to the brand as “invisible,” new CEO Brian Niccol wants to ...

Starbucks workers said in a recent survey few stores are adequately staffed, and less than half had equipment that reliably ...

Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in ...

To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

Starbucks (SBUX) is looking to find itself — but in that search, it’s unlikely to do away with its most popular drinks, even ...

Starbucks (SBUX) appoints Tressie Lieberman, a former Chipotle (CMG) executive, as chief brand officer under new CEO Brian ...

If you've ever been tempted to buy one of those eye-catching cups while online at Starbucks, this might make you think twice.

Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive to lead a key priority for new boss Brian Niccol: ...

The coffee chain is pulling promotional offers through its mobile app to get customers to pay full price for its coffees and ...

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.