Author: MediaSmarts has partnered with Concerned Children’s Advertisers to develop a suite of videos on each of the media literacy key concepts. In this lesson, students watch a video introducing the ...

In Canada, consumers have certain rights to use copyrighted material without permission or license from the owner of the copyright. These rights are defined in the ...

MediaSmarts has been developing digital media literacy programs and resources for Canadian homes, schools and communities since 1996. Our work falls into three main areas: education, public awareness, ...

To develop the Use, Understand & Create framework, we needed to first explore the digital literacy skills Canadian youth were already learning in different provinces and territories. Our discussion ...

Since its earliest days, the internet has been hailed as a uniquely open marketplace of ideas and it’s become an essential means for people to access information and services. The downside of this is ...

In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men nd women are promoted and reinforced through the images and messages in ...

It is difficult to set down in a definitive way what effect media violence has on consumers and young people. There are a number of reasons for this, but the main issue is that terms like “violence” ...

In this lesson, students discuss “viral” photos, videos and news stories that spread via social media. They are shown how challenging it is to authenticate these using only their content and are ...

In this lesson, students look at the different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and ...

This lesson is part of USE, UNDERSTAND & CREATE: A Digital Literacy Framework for Canadian Schools. This lesson plan is part of the Break the Fake project. This project has been made possible in part ...

Students will explore concepts of identity, culture, and community in relation to individuals, societies, and nations. Many factors influence identity and life in communities, including culture, ...

experiment with language, image and structure to create different effects in particular situations and for particular purposes and audiences identify criteria to evaluate the effectiveness of texts, ...