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格隆汇 on MSN
2 小时
星巴克聘请资深人士Tressie Lieberman担任全球首席品牌官
格隆汇10月21日|据路透,星巴克聘请食品营销资深人士Tressie Lieberman担任其首席营销职位,这是新任首席执行官Brian Niccol一系列高管改组行动中的最新举措。Lieberman和Niccol曾共同在Chipotle任职,后者一直担任首席执行官,直至今年8月被星巴克挖走,前者曾于2018年至2023年担任数字营销和外卖销售副总裁。Lieberman的新职位——执行副总裁兼全球 ...
1 天
Starbucks Has a New CEO and Some New Acquisitions. Here's Why the Stock Is a Table-Pounding ...
To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...
1 天
Starbucks new CEO hires fellow Chipotle exec. to lead branding
Starbucks (SBUX) appoints Tressie Lieberman, a former Chipotle (CMG) executive, as chief brand officer under new CEO Brian ...
6 天
on MSN
Starbucks new CEO Brian Niccol to cut back on discounts and coffee promotions
Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...
2 天
on MSN
Tech Moves: Ex-Yahoo CMO joins Starbucks; Shape Therapeutics’ CEO steps down; Read AI ...
Tressie Lieberman, executive vice president, global chief brand officer at Starbucks. (Starbucks Photo) Tressie Lieberman is ...
2 天
on MSN
Starbucks taps former Chipotle executive as global chief brand officer
In his first week on the job, CEO Brian Niccol said improving the company's branding was one of his four priorities to turn ...
2 天
Starbucks new CEO taps fellow Chipotle alum for top marketing role
Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in ...
Observer
4 天
Starbucks Is Returning to Its Roots in Premium Coffee Under Turnaround CEO
For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...
Restaurant Business
2 天
Starbucks plucks Yahoo's CMO to be its new chief brand officer
Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.
2 天
on MSN
Starbucks’ Niccol Taps Ex-Chipotle Executive to Reposition Brand
Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive for a key role in new boss Brian Niccol’s efforts to ...
3 天
BTIG维持星巴克股票买入评级
BTIG维持了对星巴克公司(NASDAQ: SBUX)的买入评级,同时将这家咖啡巨头的目标价从之前的100美元上调至115美元。
3 天
on MSN
Stressed-out Starbucks baristas rip ‘skeleton’ crew staffing as new CEO takes helm: report
The pressure is on for Starbucks’ new CEO to appease frustrated baristas and fix short-staffing issues across US locations.
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