When you're looking to build your next s'more or pie crust, there's one brand that stands out among the rest when it comes to ...

PepsiCo, meanwhile, is downright admitting to shrinkflation and making a real change as a result of public outcry. A ...

First introduced in 1937, it was owned by Kraft Foods until 1995 when Nabisco bought the brand. Today, Parkay is owned by ...

Many popular store-bought crackers are made with refined grains like white flour, lack fiber and protein, and are high in sodium. But even though certain brands are considered unhealthy, there are ...

The Oreo has gone through multiple identity crises in the past. In 1912, it was called the Oreo Biscuit, in 1921 it was the ...

I am a sales associate for Mondelez International, which is comprised of all products within the Nabisco brand family, for example, Oreos. I call on several large retailers around the metro Detroit ...

Previously, Tom was hired by Ross Johnson, Chairman of Nabisco Brands, as Director of Corporate Promotion. Tom was responsible for the Dinah Shore Golf Tournament, and Team Nabisco, a celebrity ...

Know who you are today––and who you want to become. Think of your brand as a mosaic. In that mosaic, you can select and place most, but not all, of the tiles: You can control the communications you ...

Social media is more than just a place to post updates or share pictures. It’s become a critical arena where brands can build—or lose—customer loyalty. With the rise of new content formats ...

In its latest research on customer loyalty, SAP Emarsys found that 43 percent of Gen Z and 41 percent of Millennials in the U ...