Over 56% of consumers in APAC will quit brands they do not trust. This signifies that brand trust is becoming a key ...

Text message marketing has exceptional open and engagement rates and can be an effective alternative to traditional email marketing campaigns. It can help you build brand awareness, generate sales ...

If you upset a user, he or she has the power and right to unsubscribe easily. Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is ...

SevenRooms, a leading CRM, marketing and operations platforms for the hospitality industry, announced the launch of its new Text Marketing solution – developed exclusively for restaurants. Built on ...

Email marketing can garner excellent customer and prospect responses, but it doesn’t pull in anywhere as many leads and sales as text message marketing. Short message service (SMS) campaigns ...

Are you a print subscriber? Activate your account. 1 hour 32 min ago By Ad Age Staff - 2 hours 47 min ago By Brian Bonilla - 3 hours 15 min ago By Ad Age and Creativity Staff - 3 hours 52 min ago ...

Commissions do not affect our editors' opinions or evaluations. Marketing customer relationship management (CRM) platforms help businesses manage their pipelines, capture a complete view of their ...

Gain in-demand skills to succeed as a strategic and innovative marketer. Drawing on the latest research and insights, you’ll gain an in-depth understanding of customer behaviour and learn how to apply ...

Whereas predictive AI allows marketers to forecast consumer behavior, generative AI enables them to produce novel content, ...

The Indian pharmaceutical industry is adopting a pragmatic approach to the Uniform Code of Pharmaceutical Marketing Practices (UCPMP), which will be instrumental in ensuring a smooth transition to a ...

1 in Transparent government practices The Kingdom of Sweden, flanked by Norway to the west and the Baltic Sea to the east, expands across much of the Scandinavian Peninsula and is one of the ...

Prof Ali Ertürk of the Helmholtz Munich research centre worked out how to make a dead mouse transparent in 2018. His team have now used chemicals to highlight specific tissues so that they can be ...