LeBron James always shows love to his hometown team, Ohio State. Taking to Instagram, the team and King James announced in a ...

After debuting them at the Summer Olympics, Warriors star Stephen Curry and Under Armour have officially released the Curry ...

Colorado football two-way star Travis Hunter is admitting to taking a nice gift away from his coach. Hunter says he nabbed a ...

TRENDING: LeBron James sent Deion Sanders some kicks and Travis Hunter took them for himself. "Oh, LeBron. Size 12. I appreciate ... I like to take shoes," Hunter said into a camera that caught ...

After a Heat guard decided to wear Derrick Rose's signature shoes in front of LeBron James, he landed a Nike contract.

Using the NBA 2K24 video game, a simulated showdown between LeBron James and Michael Jordan aims to settle the GOAT debate ...

Netflix's NBA docuseries Starting 5 reveals behind-the-scenes info about LeBron James' health, Jayson Tatum's success & Jimmy ...

Despite losing to Phoenix 118 to 114, the Lakers superstar revealed that this experience is nothing short of "surreal." ...

Opinions expressed by Forbes Contributors are their own. I cover the intersection of sports and money. LeBron James almost wore adidas. James was still in high school and being pitched by sneaker ...

James has had his own shoe line with Nike since his rookie season, which grossed the most sales among active players at $340 million per year. James' deal with Nike is the latest in a series of ...

In a press conference in 2003, an 18-year-old LeBron James revealed how he dealt with pressure, and what showcased a great ...

She also notched 12 rebounds ... of the Nike LeBron 21 sneaker. The A’One, Wilson's incoming signature shoe, is set to hit stores next year. In response to the big moment, James took to his ...