As Ohio State gets ready to take on the Oregon Ducks, James has sent the team new shoes to wear if they so choose. The Vapor ...

Los Angeles Lakers guard Bronny James made his NBA preseason debut in a player-exclusive colorway of the Nike LeBron NXXT Gen ...

LeBron James and son Bronny made history on Sunday as they became the first father-and-son duo to play together in an NBA ...

Ja'Marr Chase's LeBron 4 fruity pebbles cleats which he received as a gift from LeBron himself, costs $160 and comes with ...

All of a sudden, anybody with a Netflix account became privy to the secret about his toes that only James' teammates and ...

The USC Trojans star JuJu Watkins signed the Nike deal in October 2022 when she was a senior in high school. The post JuJu ...

Watkins was named the National Freshman of the Year and finished as a finalist for the Naismith Trophy, Wade Trophy and Honda Award. She also won the Ann Meyers Drysdale Shooting Guard of the Year ...

After a Heat guard decided to wear Derrick Rose's signature shoes in front of LeBron James, he landed a Nike contract.

LeBron James and Bronny James shared the court Sunday night, as their preseason game made them the first father-son duo to ...

LeBron James leads the way in lifetime endorsement deals, with Dwyane Wade, Messi, and others showcasing lucrative ...

Turnabout is fair play — LeBron is one of the greatest chase-down block artists the game has ever seen, but Karma comes for ...

Using the NBA 2K24 video game, a simulated showdown between LeBron James and Michael Jordan aims to settle the GOAT debate ...