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Los Angeles Lakers guard Bronny James made his NBA preseason debut in a player-exclusive colorway of the Nike LeBron NXXT Gen ...

LeBron James and son Bronny made history on Sunday as they became the first father-and-son duo to play together in an NBA ...

Both father and son made a statement by rocking shoes from the Nike ... NBA fans can expect to see LeBron and Bronny make more sneaker history together on the basketball court this season for ...

The USC Trojans star JuJu Watkins signed the Nike deal in October 2022 when she was a senior in high school. The post JuJu ...

All of a sudden, anybody with a Netflix account became privy to the secret about his toes that only James' teammates and ...

Ja'Marr Chase's LeBron 4 fruity pebbles cleats which he received as a gift from LeBron himself, costs $160 and comes with ...

LeBron James leads the way in lifetime endorsement deals, with Dwyane Wade, Messi, and others showcasing lucrative ...

Using the NBA 2K24 video game, a simulated showdown between LeBron James and Michael Jordan aims to settle the GOAT debate ...

After a Heat guard decided to wear Derrick Rose's signature shoes in front of LeBron James, he landed a Nike contract.

"It's cool as a basketball fan. I think it speaks to LeBron's longevity, but also his competitive stamina that he's able to still be doing this in Year 22. It speaks to the work that Bronny has ...

The Los Angeles Lakers players — and father and son — became the first such duo in the history of the league to play together ...