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Ofek, Elie, Jill Avery, and Jose B. Alvarez. "J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old." Harvard Business School Supplement 514-085, January 2014.
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To gain the support of a broader public, the JCP must carry out a wholesale and substantial reform of its organization and culture. This is a critical juncture for the party in the 102nd year ...