Learn how Kobe Bryant’s smart investment in a sports drink startup transformed into a $400 million success story and what it ...

It seems NBA hall-of-famer Kobe Bryant showed as much hustle in the boardroom as he did on the basketball court. In 2013, the ...

BodyArmor CMO Tom Gargiulo outlines the brand's strategy for its NHL sponsorship and discusses its goal to become the number ...

Timed to coincide with the 2024-2025 football season, and releasing in limited quantities, BODYARMOR, a brand of The ...

Within the sports drink category, for instance, there are two segments—zero sugar and rapid rehydration—where BODYARMOR has yet to venture. As we chart our innovation course, our initial focus ...

He’s dunkin’ on this drink order. A Dunkin employee in Illinois has revealed one of the most “absurd” beverages he has ever made, dubbing the sugar-laden concoction “diabetes in a cup.” ...

This year's Super Bowl is less than a week away, and advertisers are stumbling over each other to get as much time in the limelight as they can. Some are jumping the gun and have released their ...

Coca-Cola Co. is buying full control of BodyArmor for $5.6 billion in a deal that values the sports drink brand at about $8 billion, according to people familiar with the matter, amping up a ...

Prime sales have soared, challenging stalwarts like Gatorade and BodyArmor, despite government ... It is a sports drink alternative.